Berlin, Germany – September 9, 2025 – BOYA made its first appearance at IFA 2025 in Berlin, presenting its latest creator-focused audio innovations. Over five days at Hall 20, Stand 132, the booth welcomed thousands of professionals, media, distributors, and creators, underscoring BOYA’s role as a rising global innovator in audio solutions.
At the center of attention was the newly launched BOYA Magic, officially released in August 2025. The product quickly became the star of the exhibition — earning four prestigious awards, including Best of IFA, Winner by Future Pulishing, Best of Kickstarter 2025 by Kickstarter, BEST OF IFA by jamierivera.tech and IFA Innovation Awards - Best in Content Creation by IFA.
One Microphone, Four Forms – Proven by Experts
Designed for the next generation of creators, BOYA Magic integrates four distinct recording forms in a single device:
- Clip-On Form – 7g ultra-small and light for a fit that stays all day.
- Handheld Form – Start interview recording with a press of the case button, no need to take out the mics.
- Desktop Form – Integrates with a mini tripod to become a wireless desktop mic with clean setup and balanced 360° pickup
- On-Cam Form – Mounts on your camera’s cold shoe for fast setup and easy portability on the go.
Its all-in-one design empowers creators to switch seamlessly between scenarios without compromising audio quality.
Worldwide Acclaim for BOYA Magic
In just one month since its launch, BOYA Magic has already gained worldwide recognition — featured in over 1,000 media outlets and tech reviews, including CineD, Forbes, PetaPixel, further cementing its authority and creativity in the audio industry.
- “We thought BOYA Magic even to see the direction all those small audio devices are about to take.” ——CineD
- “The design of BOYA Magic is a direct response to this trend towards multimedia production with fluid content creation.” ——Forbes
- “BOYA Magic will replace multiple different mic types in a single, streamlined package.” ——PetaPixel
In addition to media recognition, leading creators and KOLs worldwide have voiced their enthusiasm.
At IFA Berlin, creators echoed this acclaim firsthand. One visitor summed it up perfectly after testing BOYA Magic: “It’s the only mic I need — switching from vlogging to podcasting has never been this easy.”
Inspired to Be Innovative
Beyond Magic, BOYA also presented the latest stars: AI-Powered wireless microphone such as BOYAMIC 2 and BOYALINK 3, drawing strong interest from creators, partners, and media throughout IFA 2025. This enthusiasm reflects what has driven BOYA for over 13 years: a dedication to innovation. Today, BOYA has grown into a global brand chosen by more than 30 million users in 120+ countries.
This year’s IFA marks the new milestone in its journey. Looking ahead, BOYA will continue to innovate, delivering simple, professional, and stylish audio solutions thatempower creators and enrich life.
